Nykaa or FSN E-Commerce Ventures is a consumer technology platform that provides consumers with a content-driven, lifestyle shopping experience. It was founded in 2012. The company features a varied portfolio of beauty, personal care, and fashion products, as well as products under their own brand that they manufacture. There are two key verticals in which the company operates:
- Nykaa: Personal care and beauty
- Nykaa Fashion specialises on clothing and accessories.
As of March 31, 2021, the firm had more than 2 lacs SKUs from 2.5 K brands in the Beauty and Personal Care Offering, particularly in the make-up, skincare, haircare, bath and body, fragrance, grooming appliances, personal care, and health and wellness categories. Nykaa’s beauty and personal care offerings are primarily inventory-driven. Third-party manufacturers produce the company’s own brand beauty and personal care products, which are offered under the names “Nykaa Cosmetics,” “Nykaa Naturals,” and “Kay Beauty.”
There are 1,350 brands and over 1.8 million SKUs in the apparel and accessories categories, featuring stylish products for women, men, kids, and home. Six of Nykaa Fashion’s brands are owned by the company.
Customers get an omnichannel purchasing experience from the organisation because it offers both online and physical shopping options. Mobile apps, websites, and mobile sites are examples of online channels, whereas offline channels include 73 actual stores scattered across 38 Indian cities.
Nykaa shares are currently available in the grey market for a hefty premium (GMP) of 615, according to market experts. On November 11, the company’s shares are planned to be listed on the NSE and BSE, two major stock markets.
Nykaa expanded rapidly, introducing a diverse range of products across categories ranging from mass market to mass premium, premium to luxury. Lakmé, Maybelline, Kama Ayurveda, and Estee Lauder, all owned by HUL, were all available in one location.
Nykaa’s business is based on a strong digital community that includes companies, celebrities, and social media influencers.
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